How to choose the location for your business?

In a business creation project, the entrepreneur will need to choose the location for their company to carry out future activities. Depending on the characteristics of the project, the location will have a significant impact on the chances of success of the future business. Choosing the right location is therefore crucial. Plan A explains how to select a suitable location for your projects to maximize their chances of thriving!

Why the location of a business is important?

Here are 5 tips to find the ideal location to start your business:

1. The location as a reflection of your business image

The location of a business is important in terms of branding, especially when starting operations. It can influence trust and credibility in your business and its activities. The reputation of the neighborhood and the alignment between your business and the chosen location are key considerations to ensure a positive brand image!

2. A strategic location for customers

The location also plays a role in recruitment and visibility! It ensures your business is attractive to current and future clients and employees. A visible storefront in a neighborhood frequented by your potential customers will attract new clients. An upstairs location with no visibility will not have the same effect.

3. Accessible premises for future employees

From a recruitment perspective, the location of a business is also strategic. If the workforce you are targeting lives nearby or can easily reach the site, this will significantly increase your chances of hiring the desired staff. In a tight labor market, this is an important consideration.

4. Evaluate costs

Although a location may seem attractive, it may be particularly expensive. Offices or commercial spaces in prime areas, such as downtown, ensure attractiveness but not always financial viability. It is important to find a balance between your company’s means and aspirations. As your growth increases, you can reassess your options!

5. Consider employee well-being

Having a pleasant work environment is very important for employee well-being. The business location should allow easy access to services and amenities such as:

• Transportation
• Facilities (daycares, restaurants, parks, etc.)
• Schools
• Grocery stores
• Parking

Being far from all conveniences can negatively impact personal well-being and encourage employees to seek jobs offering a better overall environment.

Give yourself the best conditions to start your business!

Choosing a business location should be done carefully, as it involves significant financial and human costs. Once the property is acquired or the lease signed, it will be difficult to go back. Start your business under the best conditions! Plan A can assist you in selecting the right location. Our commercial real estate specialists provide expert advice to help you determine the most suitable site. Our commercial spaces are located throughout Quebec in strategic areas.

Contact us for more information about our offers and services. A member of our team will be happy to assist you.